First Responders Appreciation

Thank You For Your Service!

This discount extends to all active and retired first responders including members of the Police, Fire Service and Paramedics. The best part? It's on top of national programs and available on new Ford vehicles! Getting your discount is as easy as 1, 2, 3.


Let us know that you are a first responder by filling out the form on this page, or discussing it with your product advisor.


We'll just need to verify your employment. A valid ID, pay stub, health benefits card are all acceptable.


Select your new Ford vehicle and we'll give you all of available incentives plus an extra $1,000!

Claim Your Discount

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Terms and Conditions

*$1,000 discount is applied to the purchase price after national programs. $1,000 cannot be combined with any other offers other than nationally available programs ex: Ford Employee Pricing. Cannot be combined with X-Plan or A-plan pricing.

*Offer only applies to new ford vehicles excluding F-150 Raptor, Shelby Mustang and Focus RS.

*Discount available to active or retired paramedics, police officers, peace officers and firefighters. Spouses included.

*Proof of eligibility is required. Acceptable documents can be a most recent pay stub, organization issued ID or health benefits card.